GA4 is useless without BigQuery

Learn BigQuery with 5 short lessons

As you might have already experienced, GA4 reporting continues to get worse. To get any meaningful reporting and insights from data collected by GA4, you have to use BigQuery.

In this newsletter series, so far I have covered BigQuery and SQL fundamentals. Now, I will be diving into SQL queries that you can use to duplicate GA4 reports as well as get insights that are not possible in the GA4 interface.

If you haven’t yet started learning BigQuery and SQL then here are quick lessons for you to get started.

If you are not interested in BigQuery, you can unsubscribe from this newsletter and subscribe to the Digital Analytics Insights weekly newsletter.

Thank you,

Anil Batra
Founder Optizent Academy

Join the conversation

or to participate.