- GA4 BigQuery For Marketing Analytics
- SQL Fundamentals for Beginners
SQL Fundamentals for Beginners
No SQL Experience? Start with these short lessons.
If you are new to SQL then this is for you. If you already know SQL fundamentals then skip this post and check out the latest edition of Digital Analytics Insights.
Here are a few short lessons that will get you over your fear of learning SQL.
To learn and apply these lessons you will need GA4 data (or any other data). If you have already connected GA4 to BigQuery then you can start right away. However, if you haven’t yet connected to GA4 then see the “Getting GA4 Sample Data” section below.
Getting GA4 Sample Data
The best way to get the GA4 data in BigQuery is to send the data from your site or blog. If you have a site or a blog with GA4 implemented, then check out this post, “How to use GA4 with BigQuery” to connect BigQuery to GA4.
However, if you don’t have a site or don’t have enough data then you can also use GA4 public data set that Google provides. To connect to the public data set follow these steps
This dataset does not provide all the data but will be a good starting point for you.
Please do not hesitate to reach out to me if you have any questions.
Anil Batra, Founder Optizent Academy